…pineapple…? NO!?!?!
The pineapple business Fresh Del Monte has spent years developing special and limited-edition varieties of the fruit that have been selling at eye-popping price points. Your standard pineapple goes for like $3, but the company’s premium pineapples can sell for hundreds. Their Honeyglow specialty pineapple, which is ultra-sweet, serves as the entry point to the world of pricey pineapples, selling for $5 to $8. The Pinkglow is pink, and goes for $30. Their Rubyglow is the real rare article, it’s a cross between a typical pineapple and the inedible Morada pineapple, with a red exterior and a sweet yellow interior; it’s a fickle fruit to grow and averages $395 each. It takes about 15 years to develop a new variety of pineapple using conventional breeding, and once you’ve actually got the desired fruit, pineapples take 18 months to grow.
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