According to a new MoffettNathanson analysis, the number of subscriptions to bundled television came in at 40.9 million subs, down 9.7 percent compared to 45.3 million subs in the same period last year, and down 20.3 percent from Q1 of 2024. Since March 2020, major providers have shed 48.7 percent of their video customers, losing 38.8 million households, and when you go back a decade, that’s a loss of 57.1 million bundled subscriptions since Q1 of 2016. When counting in gains made by vMVPDs (like YouTubeTV, Sling TV, Hulu and Fubo), the loss is a little less grisly, as 62.2 million homes now subscribe to some kind of video service. Still, that’s a loss of 27.5 million homes cutting all ties with pay TV since 2020.
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