The collectible trading card games market saw a huge uptick in 2025 after three steady years where the business made about $1.5 billion in sales. That revenue jumped from $1.49 billion in 2024 to $2.485 billion in 2025, thanks to product flying off the shelves, a renaissance of the in-store play scene and speculation-fueled buying from those who see the trading card game packs as investments. Pokemon TCG has the highest demand, regularly selling out at stores and in the 1,800 vending machines placed to expand availability. Magic: The Gathering had a banner year, as did relative newcomers Disney Lorcana and the One Piece Card Game.
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