Burger King!
Burger King has managed an enviable turnaround, posting Q2 same-store sales growth of 8.5 percent, outpacing the rest of the burger field by nine percentage points and building on a Q1 where they grew 5.8 percent. This is attributed to the success of the Reclaim the Flame program, an initiative of the burger joint to assess what people thought sucked about Burger King and to fix it, a $2 billion effort that overhauled the look and logistics of stores and revamped the menu. It has worked remarkably well and has paid off for franchisees; your typical Burger King was producing $125,000 in profit for its owner before the revamp, but in 2023 and 2024, that popped up to $205,000.
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