The 2026 FIFA World Cup has, within just four days, become as popular in the United States as the 2022 FIFA World Cup was on its final day, according to a new survey that tracked how much people reported having conversations about the cup in either year. In 2022, a week prior to the World Cup starting, just 7.2 percent of Americans had talked about it, 9.4 percent had on the day it started and by the very last day of the 2022 World Cup, 26.4 percent of Americans had talked soccer. This year, as the U.S. hosts, interest is far higher: A week before the tournament, 21.7 percent were into it, by kickoff day 24.8 percent had talked about it and just five days in, 27.1 percent have discussed it.
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