…what do you do?
A new analysis out of Notre Dame looked into the behavior of 209.2 million page views of a major United States newspaper’s website, and found that while 59.2 percent of readers who hit a paywall left the site immediately, the practice of paywalling nevertheless had a significant effect on revenue. Following the paywall, 18 percent shifted to free content on the site, while one in 10 managed to bypass the paywall, presumably through either the classic Jedi mind trick (clearing cookies) or the ol’ lockpicking trick (refreshing and pressing ESC until you clip through the wall). Still, those two out of every 1,000 viewers who bypassed the paywall the right way — a credit card — add up, and paywalls act as a significant nudge, with readers who encounter a paywall being 84 times as likely to subscribe as those who do not. Anyway,
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