According to Hershey’s, $250 million of their 2025 annual revenue was attributable to people using their chocolate to make s’mores, up nine percent year over year. Hershey’s sees significant growth opportunity in the s’mores business, and thinks it can generate another $50 million in chocolate sales annually over the next three to five years if it plays its cards right in getting people to make s’mores more often, presumably bring their tenuous alliance with the graham cracker and marshmallow forces to bear. Based on their data, households with children eat s’mores about five times per year on average.
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