….The Bible…
The publishing industry is coming to quite a different conclusion than the film industry, given that the data shows some of the biggest and most reliable I.P. in books these days is just straight up the Bible. In 2019, Circana began tracking Bibles, devotionals, and bible study guides as a single category, and over that period, print sales have increased from 16.6 million units moved in 2019 to 30.8 million sold in 2025. Sales of devotionals — books that feature daily Bible passages or meditations — increased from 5.1 million to 8.5 million over the period, and Bible study guides saw sales rise from 1.6 million to 3.2 million.
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