Beast Industries is hosting a ritzy breakfast in New York City to court brand and ad executives, hosted by none other than the Beast himself (Jimmy Donaldson) and Jeffrey Housenbold, the CEO of Beast Industries. Notably, this is TV upfronts week, where TV companies and streamers pitch advertisers on spending commitments for the upcoming season. Beast Industries’ efforts are indicative of a larger shift. Creators have long been siphoning viewers from Hollywood, and these days, advertisers are working to match that transition: U.S. ad spending on creator-driven programming is expected to hit $44 billion in 2026, up from $37 billion in 2025.
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