What’s your favorite “fish” to eat? Campbell Soup’s Goldfish crisps are a billion-dollar snack business, and is a major priority for the company. They’ve been the subject of countless limited time offerings in the past four years, moving well beyond the basic cheddar and pretzel flavors that have defined the snack for much of its 62-year run. In 2022 they launched Mega Bites, and rolled out limited time flavors like Dunkin’ Pumpkin Spice Grahams and Frank’s RedHot, the latter of which was successful enough to merit a permanent launch of the varietal. It even threw out the playbook and made a potato-based Goldfish to get a potato chip-esque flavor. Perhaps owing to that versatility, Goldfish are the fastest-growing cracker brand in the country, and sales are up 33 percent over the past three years according to owner Campbell’s.
Truly #Gold Fish!
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