Grocery prices are up 21 percent in three years, and one thing that’s changed is that people make more runs than they used to, go to more stores pursuing different sales, and buy less on each given run. Overall shoppers are making 8 percent more trips than they did last year, and traditional grocers have shed a bit of market share, accounting for 66 percent of total consumer spending on food at home, down from 69 percent in 2017. Fueling that is people going to more and often specialized stores for their food: Americans bought food and beverages from an average of 20.7 retailers in 2023-24, compared to 16.8 retailers in 2019-20.
Money talks. What you buy matters.
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