Yes you can save some money. How? Skip the store?
Many brands that ordinarily sell most of their product through department stores or big box stores have caught the direct-to-consumer bug, and have tried to stand up digital stores as well as company stores so they can soak up more of the value of the sale price. That said, some brands are finding out that it’s actually pretty hard to deal directly with consumers, the logistics involved do take a little bit of investment, and that the middlemen are in fact hustling pretty hard. Levi Strauss mostly sells through retailers, but has pushed the direct-to-consumer sales to the point that it’s already 48 percent of company revenue, and they want that to get to 55 percent by 2027. Canada Goose has hit 84 percent of its business as direct-to-consumer, up from 78 percent last year.
Liz Young, The Wall Street Journal
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