John Deere, with the help of quarterback Brock Purdy, launched an epic hunt for the company’s first-ever Chief Tractor Officer (CTO) — a witty and charismatic content creator ready to help the iconic American brand celebrate farmers, contractors, groundskeepers, and brand fans.
“Behind every part of our daily lives — from your breakfast, to your clothes, to the roads you drive on — there are unsung heroes behind the scenes with a story to tell,” said Jen Hartmann, Global Director of Strategic Public Relations and Enterprise Social Media. “The role of the Chief Tractor Officer isn’t just about creating content, it’s about creating compelling stories about the people and industries supporting all of us.”
To apply, candidates must submit a short-form video with their pitch for the position, showing the creativity, humor, and passion they’d bring to the job. Candidates are also encouraged to publish their entries to TikTok and/or Instagram tagging @JohnDeere.
Learn more about the job at www.JohnDeereCTO.com.
John Deere press release
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