Let’s Talk About Bling – An Education in Diamonds | The Mighty 790 KFGO

If you have ever shopped for a diamond – be it for a ring, a necklace, a bracelet, earrings or whatever needs some sparkle – you know that there is more to the shopping than just pointing at the one you want.

Brenda Geire from Schmidts Gems and Fine Jewelry sits down with It Takes Two and talks the 4 C’s that her staff will educate a buyer with during the process.

1. Cut – You’ll be surprised when Brenda tells you that assuming you know about cut because you’ve heard of a “princess cut” doesn’t really help you. It deals with the science of geometry and angles.

2. Color – Colored diamonds are becoming a very popular choice. The pros at Schmidts are answering questions about colored diamonds.

3. Clarity – Tiny imperfections that a trained diamond expert can spot. Buying in person means you get a chance to speak directly with a trained diamond specialist. Beware of online diamonds…

4. Carat – The weight of the diamond. This is where you can gloat to the neighbors about the “rock” on your fiance’s finger.