Remember when a small North Dakota company took the crust of your old reliable peanut butter and jelly? The story just gets better and better! Smucker’s brand of premade sandwich-esque ravioli called Uncrustables has been on a tear, reaching $686 million in sales in 2023 and poised to hit $1 billion in sales in 2026. Bought by J.M. Smucker Co. in 1998 for $1 million, the investment has repaid hundreds of times over every year. Since 2019, sales of the snack are up 136 percent, and last year sales increased by 34 percent alone. It’s building a third factory in Alabama on top of the two existing factories that are solely devoted to producing Uncrustables.
PB&J from North Dakota
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