Bel Group is a French cheese company that produces the Baby Bel and Laughing Cow brands of snacks, and it’s trying to scale up sales in the United States. As it stands, the company doubled its market share in the past five years and has products in 7.5 percent of households. In France, a Laughing Cow is an iconic after-school snack, but the United States has lots of cheese-based snack competition. As a result, household share pales in comparison to the popularity of the snacks in its home markets, where it reaches 30 percent of French households and 90 percent of Moroccan households.
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