The traditional cable bundle has dropped to include just 31 percent of national households, with subscriptions to cable appearing in 40.1 million households. In the past five years, 31 million customers have dropped their cable, satellite or television providers, a 44 percent decline. As recently as the second quarter of 2016, 97.3 million households subscribed to the cable bundle, meaning that the net result of 10 years of churn comes out to a loss of 57.2 million subscribers.
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