U.S. cookie sales are projected to hit $18.9 billion in 2026, as growth slows to 1.2 percent amid pressure on discretionary spending, reduction in snacking frequency and naturally the vile and pervasive libel that cookies are “a sometimes food.” One significant impediment for cookies is that there are now simply other snacks, and as customers demand novelty, the cookie has a vast amount of competition. Brands are adapting to that quest for novelty by throwing recipes on the sides of cookie boxes and other snacks, pitching ideas about recipes that the original product might be fashioned into.
Comments