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The age of permissive return policies has quietly ended, as companies tighten up their protocols around what they will accept as a return, when they will accept it and in what manner they’ll compensate the customer. Right now 68 percent of retailers are charging a fee on returns at least some of the time, up from 43 percent of retailers five years ago. Return windows are getting shorter, dropping from 39 days to 37 days on average over the past two years, and at larger brands, dropping from 43 days to 38 days. Returns are tough for retailers — processing returns costs, on average, 27 percent of the purchase price — and the margins aren’t there to keep up with the overly generous policies.
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