energy drinks….
Beverage sales in the food retail industry last year hit $295 billion, up three percent year over year. Thing is, that’s far shy of the seven percent average annual sales growth notched in the beverage business from 2019 to 2024. Alcoholic beverage sales dropped two percent to $74 billion in 2025, while sales of nonalcoholic drinks increased by five percent over the same period. Energy drinks were up 15 percent, coffee beverages up 13 percent, carbonated beverages six percent and bottled water and milk each up four percent.


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