Grocery store private brands — the ones that up until a few years ago were called “generics” — have been a solid source of growth for the industry, as stores increase their supply and quality of in-house brands and consumers looking to save money on food amid inflationary pressures are willing to make the switch. Overall, private brand dollar sales grew 2.8 percent over the 52 weeks ending March 22, outpacing the 2.6 percent dollar growth in name brands, with unit sales for private brands up 0.6 percent compared to the 0.2 percent growth in name brand sales.
Comments