It’s not really a data newsletter unless there’s something about popular baby names (I don’t make the rules). The 2025 findings, though, are a bit lackluster: America’s most-used names haven’t changed in seven years. New data from the Social Security Administration show that Olivia and Liam were again the top baby names — marking the seventh consecutive year for Olivia and the ninth for Liam. In fact, the top 10 for boys was entirely unchanged from the previous year. However, despite their staying power, both names are being chosen less often, as more parents opt for unique names. The fastest-rising names of 2025 were Kasai for boys and Klarity for girls. Somewhere, the Kardashians are taking notes …
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