In disastrous news for the himbos, beefcakes, swoles, brawny and hunks, there is a looming shortage of the whey protein concentrate that constitutes the central ingredient in protein powders, as demand for high-protein foods has outpaced the dairy industry’s ability to supply what was once a byproduct. Whey protein concentrates with 80 percent protein powder are seeing spot prices hit $11 per pound, and the protein isolate that comes in at 90 percent protein by weight is well into the $12 or more territory. As producers try to grow their supply of why protein, there’s incidentally an increase in the supply of butterfat, which is another byproduct that is actually in a massive surplus right now. Not helping the situation is everyone from Doritos to Pop Tarts dusting their wares with protein now in order to appeal to the macronutrient-conscious consumer, which is seemingly everyone; reports from one small town indicate a local community organizer has resorted to eating five instead of four dozen eggs every morning to help him get large.
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