After spending $5 billion on the upstart rival to the Professional Golfers’ Association Tour, Saudi Arabia’s Public Investment Fund is getting skittish and is reportedly thinking about ending funding for the rivals. Overall, the existence of the rival promotion has been pretty good for golfers, even if they didn’t take Riyadh’s cash, as it prompted the PGA to increase its prize money in response: PGA’s combined prize money for the top 10 tour earners rose from $67 million the season before LIV launched to $124 million the year after, and now stands at $143 million as of the 2025 season.
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