..remember when a larger was bigger than a medium? Before Family Size and Extra Large?
Sizing is erratic and inconsistent across women’s garments. An analysis of the sizing from 15 different brands found no cross-brand consistency and no brand actually aligning with the ASTM standard. When numbered sizing is reduced further down to things like “Medium” or “Large”, things break down further; depending on the brand, “Large” spans waistlines from 29 to 34 inches. The median 15-year-old girl in the United States would be a size 10 according to the ASTM standards, a size 8 at Reformation, and a size 12 at Uniqlo. The median adult woman, a size 18 according to the ASTM, would have as many as 10 different sizes across brands, from a 14 at Reformation to a 2XL at Shein.
Amanda Sakuma with Jan Diehm, The Pudding
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