Why are toy sales on the rise?

After three years of declining sales, toy sales were up globally by seven percent in dollar terms. Licensed toys were up 15 percent, rising to 37 percent of global toy sales. That rise was led by Pokémon, which is the top property in the world, followed by Hot Wheels, Barbie and Star Wars. All told, collectibles now account for 19 percent of total worldwide sales, up 32 percent.

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