New name for the Specialty Soya and Grains Alliance, key priorities remain the same

The Specialty Soya and Grains Alliance has changed the organization’s name to the United States Identity Preserved Alliance, reflecting the brand’s proactive leadership in advancing the U.S. Identity Preserved value chain and strengthening premium U.S. agriculture’s global reputation for quality, traceability and food safety.

Since the organization’s creation in 2019, the U.S. Identity Preserved Alliance has served as the leading business alliance of identity preserved agriculture in the United States. In 2021, SSGA launched the U.S. Identity Preserved assurance protocol, a voluntary, third-party program that verifies companies’ identity preserved systems and ensures high-value crops maintain their integrity from the seed to end-user. The transition to the United States Identity Preserved Alliance provides a clearer message to global buyers and clarifies that the Alliance is a permanent steward of the assurance protocol.

“The new name represents more than a change in branding. It solidifies that our focus is identity preserved agriculture,” said Randy Duckworth, U.S. Identity Preserved Alliance executive director. “Identity preservation is a growing priority as non-GMO, trait-specific and sustainably linked crops expand and industry demands more traceability. The United States Identity Preserved Alliance name can future-proof our organization.”

The U.S. Identity Preserved Alliance will continue to advance key priorities established under SSGA, including transportation policy, container shipping and market development efforts.

“Our new identity provides a stronger value position for the verified users using the U.S. Identity Preserved label in their packaging and marketing as a unified mark of quality assurance,” said Bryan Severs, U.S. Identity Preserved Alliance chair. “The change will also better align with our education and outreach and events, such as the upcoming Identity Preserved International Summit.”

In addition to the IP International Summit, which will take place March 22-24 in Ho Chi Minh City, Vietnam, “the U.S. Identity Preserved Alliance is holding its annual meeting April 7 and Transportation Go! conference on April 8-9, both in Chicago.

Source: United States Identity Preserved Alliance, formerly known as SSGA