Keurig Dr Pepper is actually attempting to revive the RC Cola brand, which is the cola brand for when you messed up so bad that not even Pepsi is on the menu. Earlier this year, Keurig Dr Pepper attempted to execute the first brand awareness campaign that was not specifically targeted at people who fell down in a grocery store and rolled into the back of the shelves — the first ad campaign for RC Cola in 40 years. Founded in 1905 and accomplishing very little since, to dismiss RC Cola as “the Reform Party in the two-party system of the cola aisle” would actually insult the electoral performance of Ross Perot in the late ’90s. Having not changed its packaging since the 1980s, RC Cola’s brand awareness remains stable, if terrible. Still, Keurig Dr Pepper must be eyeing the cola business — which accounted for 46 percent of all soda sales and grew 4.6 percent year over year in 2024 — and at least thought to remind the world that yes, indeed, RC Cola remains available, if only out of sheer due diligence and the off-chance of sparking some sort of TikTok challenge.
Laurel Deppen, Food Dive
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