….alchool sales
For years, college football stadiums prohibited the sale of alcoholic beverages so they could, you know, keep up the whole charade. However, over the course of the 2010s, many stadiums gave in and started selling booze. After all, those coaches don’t pay for themselves. An investigation sought to find out which stadiums moved the most product, filing open records requests to 45 public universities. The investigation received information from 21 universities that were able to divulge total alcohol unit sales and revenue from August to September 2025. Some of other universities cited either lack of control over their own concession sales or an inability to tally up the figures until the end of the season. But that’s okay because the data confirms what we already surmised: yup, it’s Wisconsin. The University of Wisconsin, Madison sold 255,122 beverages for $3,088,690 in revenue. Wisconsin made over a million dollars more than the runner up. That’s how you maintain a statewide brand.
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