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#butter
Premium butter sales are growing fast; sales of butter priced at 25 percent or more expensive than the average price are up 24.2 percent year over year. Super premium butter (at least 75 percent more than average) is up 13.7 percent, and mainstream butter sales are up a mere 1.1 percent. The butters are winning devoted fans. At the same time that consumers have been trading down in some parts of the grocery store, butter has remained a bit of an exception since the pandemic, when a surge in cooking turned a lot of people on to the good stuff. While the average price of a pound of butter is $4.36, premium brands like Kerrygold can charge $10.99 per pound, Les Prés Salés can fetch $24.38 per pound and Maison Bordier can go for $43.54 per pound. I consider myself as much of a gourmand as the next guy, but at that price point, certainly any improvement in taste has to be only margarine-al.
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