Losing Money?
Jimmy Donaldson, the YouTuber and human greed exhibitionist behind one of the largest and most inescapable media brands online, is the face of an increasingly large company. Beast Industries employs 450 people — 300 making videos, 100 in the chocolate business pushing out Feastables — and generated $450 million last year in sales, about $200 million of which came from the chocolate. Investments in Beast Industries value it at $5.2 billion. That being said, it’s still losing money overall (hey, massive cash giveaways make great content, but you ultimately have to give away massive amounts of cash), and it finished $60 million in the red last year. Even the cash on the cutting room floor is shocking in scope: in 2023, it spent $10 million to $15 million shooting videos that were never released because they weren’t up to snuff.
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