Photo: John Deere
John Deere announced today the acquisition of Sentera, a leading provider of remote imagery solutions for agriculture headquartered in St. Paul, Minnesota. This acquisition will advance the capabilities of John Deere’s existing technology offerings, providing farmers and ag service providers with a more comprehensive set of tools to generate and use data to make decisions that improve farm profitability, efficiency, and sustainability.
“We’re excited to add Sentera’s talented team to our organization and integrate their advanced solutions into the suite of John Deere tools that help farmers do more with less,” said Chris Winkler, Director of Digital Software and Solutions at John Deere. “Combining Sentera’s imagery capabilities with the John Deere Operations Center™ will enable farmers and trusted advisors to seamlessly gather and integrate agronomic data, understand real-time conditions, and turn data into insights that drive decisions in the field throughout the growing season.”
Sentera’s industry-leading cameras are compatible with most major drone platforms and enable farmers and crop scouts to quickly and efficiently capture high-resolution data at scale. Their capabilities and FieldAgent software tools help farmers and agronomists assess plant-level health, identify stressors, and take action. In addition, SMARTSCRIPT™ Weeds, a customized herbicide prescription, can be delivered to sprayers with individual nozzle control.
Drones equipped with Sentera technology fly over fields at high speeds and generate high-resolution images. These images are processed with Sentera’s FieldAgent application to identify the exact location of specific weeds and generate a weed map. This map becomes a targeted prescription for how much product a farmer needs to load into their sprayer, helping minimize waste. Once the prescription is generated, it can be wirelessly sent to compatible equipment through the John Deere Operations Center.
Weed maps are just one example of actionable data that is enabled with Sentera scouting technology. The same process can be used in a field to assess crop stand uniformity, disease pressure, and pests. Integrating Sentera also supports John Deere’s approach to meeting farmers where they are on the technology adoption journey. It offers new precision capabilities to a broad range of customers while also complementing more advanced precision ag technologies, including See & Spray™.
John Deere news release
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