A new survey found that American attitudes toward tattoos have shifted substantially in the past 10 years. When the same survey was run in 2015, 26 percent of respondents had a very or somewhat favorable view of tattoos, while 40 percent had an unfavorable one, making a net favorability rating of -14 points. This time around, the ink’s in the black: 37 percent of respondents had a favorable view of tattoos while just 26 percent had an unfavorable one. That is +11 net favorability and a fairly drastic 25-point swing in just a decade, which is a rare achievement for any kind of social issue.
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