Canada, looking jealously at what the coconut-producing nations of the world have pulled off with coconut water, would like to get the world drinking maple water. Maple syrup is produced by boiling down the sap of maple trees, even though the sap itself is very tasty on its own: clear and slightly sweet. Canada is responsible for 80 percent of maple syrup production, and producers are eyeing more ways to put the trees to work. Global sales of maple water are at $506 million, and projections have them hitting $2.6 billion by 2033. There’s lots of room to grow; coconut water sales reached $7.7 billion in 2023 and look to hit $22.9 billion by 2029.
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