The market for food coloring is projected to increase from $4.6 billion in 2023 to $6 billion in 2028, thanks to rising demand from home chefs, who want to make vibrant and visually catchy snacks and treats that pop on social media, and large food brands who want to do the same. As the saying goes, we eat first with our eyes, and the desire is to make food look more interesting and eye-catching. That’s also in spite of some measures from localities that are banning some of the more vibrant dyes, such as California.
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