Fall is incoming, judging by both the date on the calendar as well as the onslaught of pumpkin spice stuff already available, which means it’s time to discuss the newest flavors of autumn. One new beverage that’s been making huge strides is maple water, which is the stuff extracted from maple trees that is eventually boiled down into syrup. It’s not exceedingly sweet — it takes 40 gallons of maple water to make a gallon of syrup, and the stuff that comes out is just pure water with about 2 percent sugar — and in 2021 the sale of maple water beverages was worth $335 million. That’s projected to grow to $3.1 billion by 2030, a massive increase riding an eye-popping 32 percent projected annual growth rate. An increasing number of healthy maple trees in the U.S. and Canada is the all-clear for the industry to move ahead with the product.
Instead of #pumpkin spice how about #maple water?
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