According to data from Similarweb, lots of the largest sites on the internet have seen significantly declining web and mobile traffic since 2021, a troubling finding that has sent some of the largest companies on quests to shore up their revenue from other sources. Facebook traffic is down 27.7 percent over the past three years, according to the company, while Twitch traffic is down 17.5 percent, Wikipedia traffic is down 24.8 percent, and even Google traffic is down 5.3 percent.
Facebook traffic is shrinking
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