Midwest Dairy released its 2025 Annual Report, demonstrating a strong year of progress building trust and demand on behalf of dairy farmers.
Campaigns across retail, convenience stores, and coffee chains generated more than 4 million incremental pounds of milk sales while reaching millions of consumers across the
region.
“We want farmers to see the results of their investment and where their money was spent,” said Charles Krause, chair of the Midwest Dairy Board. “The report highlights growth in dairy demand, expanded consumer trust, leadership initiatives, and investments in research and innovation. It also includes measurable outcomes like incremental milk sales and consumer reach.”
Midwest Dairy invests farmer checkoff resources in research, innovation and leadership development to capitalize on opportunities for dairy.
• $355,000 in Undeniably Dairy grants supported 136 dairy promotion projects.
• 17 farmers graduated from the Dairy Experience and Agricultural Leadership (DEAL) program.
• Lasso grants supported on-farm innovation projects, while the Accelerator Program supported entrepreneurs in bringing innovative dairy products to market.
• Youth leadership programs helped extend dairy outreach and advocacy with 29 dairy ambassadors and princesses.
Midwest Dairy is committed to building on 2025 momentum to deliver meaningful progress on behalf of dairy farmers. Read the full 2025 Annual Report at www.midwestdairy.com/annualreport.
Source: Midwest Dairy
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