AMC moviegoers last year didn’t have to settle for seats in the first row as often as they did the year before. Yesterday, the company reported mixed results for Q4: It shrunk its losses, but theater attendance was down 10% for the year.
The problem isn’t just domestic: In fact, US attendance fell just 7.5% compared to international markets, which experienced a 15% drop, according to the report. But AMC isn’t raising alarm bells. It has been investing in premium screen experiences and tricking out its auditorium equipment for cinephiles, like Imax and Dolby Cinema screens, and even laser projection. And it believes 2026’s box office lineup will put all that gear to work and drive ticket sales higher.
With flicks like Christopher Nolan’s The Odyssey due out, a lot of folks probably will get excited to see Matt Damon’s anachronistic helmet rendered in exquisite detail. Even if some of us wish Ralph Fiennes were wearing it.—HVL
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