Viewership for Bad Bunny’s halftime show at Super Bowl LX came in at 135 million, according to initial reports from Apple yet to be confirmed by Nielsen. Were those figures to pan out, this puts Bad Bunny narrowly ahead of the viewership of the Kendrick Lamar halftime show in 2025 (which had 133.4 million tune-ins) to be the most-watched halftime show ever.
Erik Gruenwedel, Media Play News
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