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Global demand for matcha has exploded this year, with U.S. retail sales up 86 percent compared to three years ago as the powdered tea becomes a bit of a trend. Demand is in a bit of a crunch — Japan, which is one of the biggest producers, had poor weather for matcha this year — and matcha from China is currently subject to a 37.5 percent tariff. Commercial tea buyers in the United States are reportedly paying 75 percent more for the highest-grade 2025 crop of Japanese matcha, with lower grades costing 30 percent to 50 percent more than usual
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