McDonald’s brought back the Snack Wrap after phasing the menu item out in 2016 when they were trying to reduce the complexity of the menu, and early data appears to show it’s already a hit. Foot traffic to McDonald’s on July 10, which saw the relaunch of the dish, was up 11.4 percent compared to the year-to-date average. That foot traffic remained elevated for the next several days, too. January saw the restaurant make the first attempt in six years to push a value menu of cheaper items, launching the McValue platform.
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