Starbucks’ Pumpkin Spice Latte #PSL will return to U.S. menus August 26, a ridiculously early date for an autumn beverage. The PSL was just the third seasonal beverage introduced by Starbucks after the Eggnog Latte and the Peppermint Mocha, but it’s become an institution. Pumpkin Spice Creep is a real thing. When the drink went on sale ten years ago, it came out on September 8 (two weeks later than it will this year), which at least had the decency to wait until Labor Day. One reason for the early release is PSL being a real winner for Starbucks, with foot traffic rising 24 percent on its launch date last year.
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