Global sales of Nespresso hit 1.6 billion Swiss francs (US$1.9 billion) over the first quarter of the year, up 5.7 percent year over year, and fueled in large part by growth in the United States. Sure, to some extent, Americans are catching on to the appeal of the European-style, espresso-forward form of making coffee. However, a lot of that growth is actually fueled by innovation and a concession to the American market in the form of iced coffee, as half of American Nespresso users use the machines to make cold coffee. Iced coffee, it turns out, is the crux of the coffee business in America, and particularly the tastes of younger American consumers who might not be swayed by the charms of George Clooney in an ad.
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