
A new analysis of Netflix’s most viewed content in the back half of the year found that of the 500 most popular programs on the service not produced in the United States, South Korea led the pack, producing 17 percent of them. Overall, in the back half of 2024, content from the U.S. accounted for 59 percent of viewing hours, content from Korea 8 percent, content from the United Kingdom 7 percent, from Japan 5 percent and then from Canada, Spain, India and France 2 percent, with the remainder of the world accumulating to a 14 percent share.
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