Days after laying off hundreds of employees, the home shopping television network QVC intends to surrender to the inevitable and launch a 24/7 live shopping stream on TikTok, the social video app that has become an ecommerce titan in its own right. The capitulation expands on an effort started last August when QVC began a push into TikTok Shop, an effort that has since resulted in over 74,000 creators shilling QVC products in their own clips. By joining their foe rather than trying to beat TikTok, the company is aiming to reverse its otherwise declining fortunes, where 2024 revenue was down 5 percent and the company posted an $809 million loss.
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