After a competitive application process, ten new Trailblazers have been selected for the program’s fourth cohort of beef community spokespeople.
The Trailblazers program was developed by the National Cattlemen’s Beef Association. It takes advocacy to an unprecedented level by giving participants the tools and training they need to promote beef to new audiences while addressing and correcting myths.
Current participants collaborate with a collection of 40 previous Trailblazers to promote community, mentorship, and connection and continue creating opportunities to elevate voices at the grassroots level.
“We are entering our fourth year of the Trailblazers program and continue to see an overwhelming response of interest and an increased number of applications from beef community members,” said Chandler Mulvaney, director of grassroots advocacy and spokesperson development at NCBA.
Trailblazers receive in-depth training to become expert communicators, excel in media interviews, and understand how to build confidence in beef-related practices when talking to consumers.
NAFB news service
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