Coca-Cola is continuing to run headlong into the alcohol business and will launch a vodka-based version of Minute Maid lemonade and pink lemonade with 5 percent ABV soon. This will expand the current batch of wine-based Minute Maid Spiked, which has included Blue Hawaiian and Strawberry Daiquiri flavors. Canned cocktails have been particularly successful lately when they actually contain spirits like vodka, not just ambiguous malt beverages with unclear alcohol origins. For instance, Surfside was the second best-selling canned cocktail with spirits last year, seeing 378 percent year-over-year growth. I, for one, look forward to when Coca-Cola just says screw it and returns to its origins — starting adding hard drugs to the soda again and selling it as a cure-all.
Comments