Dairy checkoff initiatives of 2024 successfully increased dairy access in schools, expanded market share for U.S. dairy products domestically and internationally and supported the industry’s commitment to sustainability.
Dairy Management Inc. President and CEO Barbara O’Brien says the checkoff is working and achieving a lot in building its next chapter. She outlined the “Now, Next, and Future” checkoff strategies at the joint annual meeting.
“All of the successes were made possible by the dedication and hard work of everyone across the checkoff federation,” O’Brien said. “This was a strong year of results as we continue to work with and through others to catalyze action in energizing our trust- and sales-building priorities.”
The Dairy Checkoff launched the Dairy Conservation Navigator, a resource hub designed to give farm advisors, stakeholders, and conservation professionals science-based information on sustainable practices and technologies. DMI also unveiled its InnovateWithDairy.com tool to help spur industry innovation ideas.
NAFB news service
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