Donald Trump will be the 47th President of the United States. The campaign he ran worked…twice. And the tactics he used to connect with a majority of Americans worked…twice. They love him, and want their kids to turn out just like him. And by being the way he is, they gave him their vote…twice.
Democrats need to learn from that. They don’t have a base of support anywhere near what Trump has. And the reason is quite simple: He gives them exactly what they want. Donald Trump makes it okay for his voters to be who they are.
What Democrats need to learn is how he does that. With all his personal flaws, his supporters see a man they can relate to, and even be jealous of. They love that he isn’t afraid to be a little nasty. Hell, they don’t care if he’s a lot nasty.
The Democrats need to wake up and realize it. They need to get just as nasty as Trump. They need to not give a shit what Bernie Sanders says, because America doesn’t care. And the sooner they understand that, the better.
We can’t be all things to all people. Things like making sure Americans keep Social Security. Medicare and Medicaid are more important than being the champion of a man with a sex change competing in women’s athletics. SNAP is more important than arguing about the Ten Commandments in a classroom or the nickname of a college.
When in the race did you hear Kamala talk about roads, bridges, water, or sewer projects? The people we need to connect with know where things go when they flush a toilet. The most important thing to them is whether it works.
It’s not fun to talk about these things on Twitter, Instagram, or TikTok, but we need to. And I don’t give a damn if the spelling or grammar is correct, because Lord knows Trump doesn’t.
The voters that Democrats aren’t connecting with are just like me. We don’t have college degrees, and at times, we drink too much. We lose $100 on a stupid bet and we sure as hell are willing to call someone an asshole to their face when they deserve it. We’re the kind of people that hide money from our wives so we can get a down payment for a fishing boat or Harley.
And we sure as hell judge people on if we’d give them our keys in a tough bar.
The next race starts right now.
Good riding with you,
Joel
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